Why We Are The Most Wanted For Your Destination
Most Wanted Company is the only marketing company in Russia specializing in destination wedding promotion, with a clear mission: to help your destination become the top choice for Russian-speaking couples.
Our approach connects wedding agencies and destinations, fostering meaningful partnerships that drive real business growth.
By working with us, you gain access to a deep understanding of the Russian wedding market and the expertise needed to stand out in this competitive industry.
We are committed to ensuring your location receives the visibility and recognition it deserves.
What truly sets us apart is not just our unique position in the market, but our unwavering passion for what we do. We don’t simply work for our Clients — we pour our hearts into every project. Our dedication to excellence means that your success is our success. A happy Client is not just a job well done for us; it’s a testament to our reputation and the trust we build with every partnership.
Market Trends and Features
Wedding agencies are expanding their operations abroad
In response to the growing demand for destination weddings, the number of Russian-origin agencies abroad continues to increase year after year, with dozens local agencies from Russia and Kazakhstan already having organized weddings and events overseas. Additionally, there is significant potential for agencies that have not yet ventured into destination weddings but are showing strong interest in this market.
Destination weddings flows are reshaping
Political and economic restrictions, as well as the lack of direct flights to the EU - traditionally a popular wedding destination - are leading to a change in wedding location preferences. This shift is beneficial for countries with direct flights from Russia (4-6 hours) and Russia-friendly policies.
Short wedding season in Russia
Russian couples prefer to hold weddings during the warm season so that the ceremony takes place outdoors, which means they are limited to a certain period of the year, and that is June-September. For those who would like to have an outdoor ceremony in fall/winter/spring season, the only solution can be a destination wedding with the most preferable climate, flight availability and clear event-hosting regulations.
What We Can Do to Make Your Destination the Most Wanted
Tailor-made promotion strategy: creation of a customized promotion and communication strategy for the Russia & CIS market, with emphasis on local specifics.
Ongoing market analysis: collecting real-time feedback and insights from the market to adjust strategies according to market expectations, ensuring flexibility and enabling the offering of solutions that meet market demand.
Creation of a wedding agencies database: selection of wedding planners based on the Client's criteria from verified wedding agencies, followed by regular updates with agencies that demonstrate proven experience or strong potential in organizing destination weddings.
Participation in local wedding industry fairs and awards: sponsorship of leading industry events to attract attention to the destination, promote stakeholders such as hotels, airlines, and DMCs, and gain market recognition through participation in awards under special conditions.
Educational workshops for wedding planners: organizing workshops to educate planners about the destination and the benefits of hosting destination weddings, featuring top stakeholders.
Coordination of FAM trips: managing all logistics, participant selection, and in-market communications, including post-FAM informational support of participants.
Collaboration with niche and lifestyle media: partnering with leading niche and lifestyle media outlets.
Influencer and celebrity partnerships: organizing partnerships with influencers, opinion leaders, and celebrities through FAM trips, presentations, and strategic collaborations.
Collaborations with brands: careful selection of brands for collaboration that align with shared values and target audiences.
Marketing materials distribution: creation and distribution of destination-focused marketing materials to wedding planners.
Inquiry support and recommendations: assisting with inquiries by providing venue contacts, personalized recommendations, and tailored solutions.
* The set of services offered by our company is not limited with the listed above, and can be adjusted and expanded according to the Client’s targets.
Should you have any questions or need details on our portfolio and specific projects, just request supporting materials from us by leaving your e-mail here:
