About Us

Built By Passion, Powered by Experience

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At the heart of Most Wanted Company are two passionate and like-minded experts who believe in the power of connection, creativity, and meaningful storytelling — Anastasia Volkova and Alina Panova. We combined our backgrounds in media, travel consulting, PR, and international marketing to create an agency that champions bold ideas and builds bridges between destinations and dream clients.

Over the years, we’ve worked with heritage hotel brands from France and Italy, iconic city hotels in Spain, Austria, and Turkey, cutting-edge sustainable resorts across Southeast Asia and Europe, boutique properties, luxury resorts around the world — and even in Antarctica. Our portfolio includes collaborations with global luxury chains, national tourism boards, and landmark projects in the Middle East.

With experience spanning PR, destination marketing, sales representation, and editorial work for titles such as Vogue, InStyle, and other leading lifestyle media, we know how to shape a product’s story with meaning, elegance, and relevance to today’s market. Our clients are featured in top-tier international and regional publications, including Forbes, GQ, Harper’s Bazaar, and many more.

Beyond storytelling, we help brands drive real business growth — whether by securing new sales partnerships, expanding market presence, or developing comprehensive marketing strategies.

Our Approach

Most Wanted Company was founded in 2021 in response to a rapidly changing market in Russia that has been reshaped by global shifts such as COVID, as well as significant political, social, economic changes.

Traditional marketing methods that once worked well no longer yield the same results. Today’s Russian market is a dynamic ocean of opportunities, where the old and new tools coexist in ways we’ve never seen before.

To navigate this ocean successfully, it takes a strong foundation of knowledge and experience, a team that isn’t just hired hands but true partners with deep expertise and shared vision, and the courage to embrace challenges head-on. It’s about being flexible and adapting to ever-changing conditions — something we take pride in at Most Wanted Company.

In a fast-paced world, we live by the famous quote of Lewis Carroll: “You have to run as fast as you can to stay in the same place. If you want to get somewhere else, you must run at least twice as fast as that.” This mindset drives our approach to every project. We specialize in travel industry — one of the most exciting and fast-moving. Whether it's destination wedding marketing or hotel representation, we blend the best tools from various fields to create custom strategies that truly connect with your audience.

At Most Wanted Company, we don’t just delegate tasks — we are hands-on in every project, applying our expertise to deliver real results. Our unique advantage lies in our direct involvement in the execution, ensuring top-quality outcomes that shape our professional reputation.

12+ Years Of Professional Experience

FACTS ABOUT US

Worked with international government and tourism boards

Launched new Russian and international brands in media and hospitality

Developed 360° marketing strategies for global brands entering Russia and the CIS

Collaborated with A-list celebrities and public figures

Our Market

Total population of the market - over 250M people (distribution is represented in the chart). ➜

The potential of each country does not directly correlate with its population size. Purchasing power, wealth levels, and the percentage of financially capable individuals vary from country to country. The Russian market holds the greatest potential, surpassing all other Russian-speaking countries combined in terms of demand from affluent consumers. As a result, the majority of our marketing efforts are focused on the Russian market, while targeting affluent populations in other countries is done in a more precise and tailored way.

Our deep understanding of the market's nuances ensures that you reach the right, pre-selected audience. We don’t chase quantity in terms of coverage; we focus on extracting quality from the overall market.

Russia57%
Uzbekistan14%
Kazakhstan8%
Tajikistan4%
Azerbaijan4%
Belarus4%
Turkmenistan3%
Kyrgyzstan3%
Armenia1%
Georgia1%
Moldova1%
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We’d love to learn more about you. Just drop us a line, so that we can make your brand the Most Wanted!
e-mail: hello@mostwantedrus.com
phone / whatsapp: +7 961 120 87 78